I am planning to do the below Market Research for my Marketing class. Any takers ?
Topic : “Google TV – Customer’s Dilemma”
Abstract : Every year $70 billion is spent on the ads alone in US and 4 billion users world wide. Google TV integrates the traditional TV and Internet for a seamless user experience. With ever increasing user generated video content on the internet, Google TV would like to capture the ad $ by marrying the TV an Internet. In October 2010 Google inters the market via hardware vendors Logitech and Sony. Soon enough, customers are thrilled about the capabilities and at the same time they are confused thinking where does the Google TV fit into their current home entertainment.
In this market research and presentation, we will focus on the various aspects where Google, Logitech and Sony would have done better to segment and position the Google TV.
I will post the research results by the end of March 2011 for sure.
Below is the update on March 4th 2011. This presentation is done at the UC Davis marketing class by my group.