I have been stacking up the iPhone and iPad packaging for a while. Each time I take them to throwaway, I am so in love with the packaging, I keep them back. That’s called Branding and emotional attachment 🙂 How can companies make products and dreams that would make you keep the packaging? The more I think about it, the more I appreciate Apple to lead the way for other retailer and tech companies.
For any product manager, this is a very complex problem to solve and everyone wants to live up to create that brand. In my view, there are couple of things that Apple does very effectively.
- Focus on 80% of the use cases and find simple solutions (not on the other 20%)
- Manufacture the need and love for users (be it iPhone or iPad)
- Do something audacious (market research is not always the answer. Market research can only provide ways to incremental innovation)
- Provide integrated marketing experience (emails, Apple Stores, Apple Website, TV Ads, Billboards, Blogs)
- Provide the human aspect of the problem (and don’t focus on the product itself)
- The end-to-end user experience counts (product information, demo, packaging, website, buying process, insurance, warranty, service and others)
- Provide use cases that user has not thought about (provide endless possibilities and make customer appreciate the design and thought process that has gone into the product)
I follow Google very closely and I use many internet products from them. I think What Apple if for Hardware, Google is for Software. I really hope there are more companies who takes care of the customers, design and the integrated experience.
From iPhone 3GS it was a natural upgrade for me to 4S. I was so happy to be getting the 4S mainly because of the camera and #Siri. But not anymore.
- Battery drains too quick. I keep it charging the whole night and when i take it to office the next day morning, it lasts only till 3.00pm to 5.00pm. Yeah.. yeah.. i did remove the location based services and all.
- iOS 5 hangs frequently. Unfortunately this is the least I would expect from #Apple’s software.
- When you are on a call and then you open Camera, my phone almost always goes into “dead” mode. The only way it comes back is when all the batter is drained. Till that time I can not even force restart. None of the buttons work.
- At times I see funny scroll of numbers on the event notifications. I attached my company outlook to my 4S and during certain situations, the time on the event notification message just rolls randomly.
- I was very exited about Siri initially but not anymore. Especially, for my Indian-English accent, Siri is not the best voice recognition software that i would rely on. Instead, when i use my wife’s #Samsung #Galaxy S 2, I thought #GoogleVoice has a better capability than Siri.
May be i should have got the Samsung’s Galaxy S 2 ? I am still confused.
Well.. not exactly. Till now, video calling has been a luxury and expensive act that remained with in the corporate walls or riches. What Skype did is to bring this luxury to common man and small businesses. Yeah… you may say, this is not a big deal. Yes, i agree! But the recent Skype move to provide Video calling on iPhone 3G and Wifi is phenomenal. Combined with the iPhone 4 face time feature it is just a great feature for the “globalized” families and businesses.
I have a iPhone 3GS model and this feature works as you expect with the back facing camera. You can just innovate the usage scenarios…
- When i am on the move, or at restaurants or at grocery stores, i could just Video call from iPhone+Skype and ask my wife which specific flower bouquet she wants?
- If i see a wonderful scenery, i could just call my daughter and show it to her.
- It works great with Skype users in India too. I called my family in India to show them the nice misty and cloudy scenic I-680 route to Pleasanton.
- You are walking along the Golden Gate Bridge and at a perfect sunset, call your parents in India (or anywhere in the world as long as they are a Skype user) and share the joy.
Thanks to 3G data speeds, Internet and Apple (iPhone) for making this possible. Thank you Skype. This is an amazing job!
Thanks for those invisible researchers/scientists who made this video compression techniques possible to travel across world.
Note : My AT&T signal sucks on iPhone (even on freeways). Good luck Verizon users.